Image

A jar of artisanal sauce becomes a campaign

A photo taken on a worktop, and a full campaign behind it. Created with Roboto.

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A jar of artisanal sauce becomes a campaign

The prompt

Packshot publicitaire premium : le pot posé sur une dalle de pierre brute, lumière chaude et rasante de fin de journée venant de la droite, ombre portée nette et allongée, fond terracotta profond en dégradé, quelques feuilles de basilic au sol légèrement floues. Rendu photographique haut de gamme, grain fin, aucun texte à l'image.

Step by step

1. The starting photo

Image

Photo taken with a smartphone, without staging: a glass jar of artisanal tomato sauce, gold lid, beige kraft label with no readable text, placed on a kitchen worktop. Ceiling light, a bit flat.

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2. The packshot

Image

Keep EXACTLY the same jar. Premium packshot: the jar placed on a raw stone slab, warm raking end-of-day light, sharp elongated shadow, deep terracotta gradient background, a few slightly blurred basil leaves on the ground.

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3. The lifestyle shot

Image

Keep EXACTLY the same jar. The jar open on a weathered wooden terrace table, next to a plate of steaming pasta and a wooden spoon, end of day, golden raking light, very blurred Mediterranean garden background.

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4. The ad

Video

The camera slowly moves toward the jar placed on the stone base. Sauce splashes fall in slow motion. Warm light glides over the glass. The jar stays sharp and identical from start to finish.

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A jar of artisanal sauce becomes a campaign

The prompt

Step by step

1. The starting photo

2. The packshot

3. The lifestyle shot

4. The ad

See also

Carte blanche: "Sell me this"

A single bracelet photo, an end-of-summer campaign

A phone photo becomes a complete shooting plan