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Carte blanche: "Sell me this"

Three words given to the agent, no creative direction. It chose the angle. Created with Roboto.
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Carte blanche: "Sell me this"

The prompt

Packshot masculin et sobre : la montre posée sur une dalle d'ardoise noire, lumière dure venant de la gauche, ombre franche et découpée, fond gris froid en dégradé. Reflets nets sur l'acier. Rendu photographique haut de gamme, aucun texte.

Step by step

1. The product, as is

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Photo taken with a smartphone: a wristwatch with steel case and anthracite gray dial, black leather strap, laid flat on a kitchen table. Ceiling light, flat, hard shadow.

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2. The angle it proposed

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Keep EXACTLY the same watch. Masculine and sober packshot: the watch placed on a black slate slab, hard light coming from the left, sharp cut shadow, cold gray gradient background.

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3. The poster

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Keep EXACTLY the same watch. Graphic poster visual: the watch seen very close, diagonally, on a solid cold gray background, a single hard light source cutting a long geometric shadow.

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See also

A single bracelet photo, an end-of-summer campaign
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A single bracelet photo, an end-of-summer campaign
A jar of artisanal sauce becomes a campaign
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A jar of artisanal sauce becomes a campaign
A phone photo becomes a complete shooting plan
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A phone photo becomes a complete shooting plan

All prompts Read the blog