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A single bracelet photo, an end-of-summer campaign

A jewelry brand had only one photo taken on a table corner. Created with Roboto.

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A single bracelet photo, an end-of-summer campaign

The prompt

Packshot premium de fin d'été : le bracelet posé sur une pierre claire, lumière dorée rasante de fin de journée, ombre douce et allongée, fond sable en dégradé, un éclat discret sur le métal. Rendu photographique haut de gamme, aucun texte.

Step by step

1. The starting photo

Image

Photo taken with a smartphone: a fine-link gold chain bracelet laid flat on a light wood table. Ceiling light, flat. Mundane background: the corner of a notebook, a pen.

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2. The packshot

Image

Keep EXACTLY the same bracelet. Premium end-of-summer packshot: the bracelet placed on a light stone, warm raking end-of-day light, soft elongated shadow, sand gradient background.

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3. On the wrist

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Keep EXACTLY the same bracelet. The bracelet on a woman's wrist, arm resting on a light stone table, end of day, warm raking light, very blurred Mediterranean background.

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4. The ad

Video

The camera slowly glides around the bracelet placed on the light stone, warm raking end-of-day light, then reveals the sand and the soft shadow. The bracelet remains strictly identical.

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A single bracelet photo, an end-of-summer campaign

The prompt

Step by step

1. The starting photo

2. The packshot

3. On the wrist

4. The ad

See also

Carte blanche: "Sell me this"

A jar of artisanal sauce becomes a campaign

A phone photo becomes a complete shooting plan